Reihandesign

Serious Coffee – Marketing Design Concept

Software: Illustrator | Photoshop

Project Brief

The objective was to create two promotional assets for the launch of the Ice Shaken Espresso:

  • A roadside A-frame sign
  • A highway billboard

The designs needed to:

  • Follow Serious Coffee’s refreshed visual identity
  • Maintain strong readability in different viewing environments
  • Showcase the featured beverage while keeping the messaging simple and impactful


The challenge was to design two marketing assets promoting the Ice Shaken Espresso, while maintaining consistency with the existing branding, typography, and visual style used across Serious Coffee’s menu system.

The existing Serious Coffee menu provided the visual foundation for this project. The promotional materials were designed to match the brand’s established typography, colour palette, and overall design language.

My Approach

I focused on creating clean, high-contrast layouts that emphasized the product through large-scale imagery and minimal copy. Each design was tailored to its viewing distance and purpose, balancing brand consistency with clear visual communication.

Deliverables

  • A-frame promotional sign
  • Highway billboard artwork
  • Presentation mockups demonstrating real-world application

This project was completed as part of the final interview stage for a professional graphic design position.