Vinyl Cover I Concert Marketing
Illustrator I Photoshop
The marketing project for “Sonorous Solitude,” an instrumental cello album and concert by Alina River, was meticulously crafted to embody the essence of the music and evoke a sense of tranquility and connection to nature.
Moodboard
The central theme of “Sonorous Solitude” revolves around introspection, serenity, and the beauty of solitude. Alina River’s music invites listeners to immerse themselves in a peaceful journey of self-reflection and emotional resonance. Thus, the marketing project aimed to encapsulate this theme visually and emotionally, fostering a deep connection between the audience and the music.
Color Palette
The color palette was carefully selected from the hues of the ocean and sea, representing a harmonious blend of blues, greens, and earthy tones. These colors evoke a sense of calmness, reminiscent of tranquil waters and vast horizons.
Typography
The choice of typography, utilizing Sandbrush Demo and Cinzel fonts, reflects the project’s artistic direction and adds a distinctive flair to the overall aesthetic. Sandbrush Demo conveys a sense of natural elegance, while Cinzel exudes classical sophistication, aligning with the timeless quality of Alina River’s music.
Sketches
Final Design
In the design, the woman playing the cello is depicted using a closure technique, where essential details are suggested rather than explicitly outlined, inviting viewers to actively engage with the artwork and fill in the gaps with their imagination. The use of the closure technique imbues the composition with a sense of mystery and allure, encouraging viewers to delve deeper into the narrative of the artwork. Hidden within the strands of hair, there are little red-orange fishes swimming around. They bring a fun and playful vibe to the picture, making it more lively and cheerful.
Vinyl Cover Mockups
Poster Design
For the concert poster, the focus shifts from the visual representation of the cellist to a more minimalist approach, highlighting essential information such as the date, time, location, and other pertinent details. With its clean and simpler layout, the concert poster effectively conveys essential information while capturing the essence of “Sonorous Solitude.” It serves as a captivating invitation for audiences to embark on a journey of musical discovery and contemplation, promising an unforgettable evening filled with enchanting melodies and heartfelt performances by Alina River.
Poster Mockups
Sky Train Station Banner
For the banner advertising the concert at the sky train station, a larger rectangular format allows for a more expansive display of the artwork. Building upon the captivating design of the vinyl cover, the banner features the central imagery of the cellist playing amidst the tranquil beach setting, with her hair flowing like waves of the sea and red-orange fishes darting playfully. Incorporating the essential information about the concert, such as the date, time, location, and ticket details, the banner ensures that passersby are informed about the upcoming event.
Ticket
For the concert ticket design, simplicity and elegance take center stage, with a focus on essential information and a nod to the tranquil seaside theme. Drawing inspiration from the sandy shores and the gentle undulations of the sea, the ticket features a clean and minimalist design.
Digital and Physical Tickets
In conclusion, the “Sonorous Solitude” marketing project was a rewarding experience that showcased the power of design to evoke emotion, tell a story, and create meaningful connections with audiences. By reflecting on the project’s successes and areas for improvement, valuable insights were gained that will inform future endeavors and continue to elevate the quality and impact of creative work