Marketing | Promoting
Photoshop | Illustrator
Redesign of packaging for Jannt, an Iranian fermented whey sauce brand, to modernize its identity and prepare it for international export, and apply the new design and packaging for introduce two new products, Mustard sauce and Ketchup sauce.
Old Design
Objectives
Refresh the brand while preserving its authentic roots
Create bilingual packaging (Farsi & English) for new markets
Design a cohesive system for three flagship products
Design Concept
The redesign for Jannat’s sauce line (Mustard, Ketchup, and Whey/Kashk Sauce) focuses on creating a modern, export-ready visual identity while preserving the authenticity of the brand’s Middle Eastern roots. The packaging is designed to stand out on shelves with bold colors, clean typography, and food photography that communicates freshness and taste.
Colors
Mustard Sauce – A warm golden yellow background inspired by mustard seeds, paired with green onion imagery to signal natural ingredients and a tangy flavor profile.
Ketchup Sauce – A deep tomato red background complemented by fresh green basil leaves, symbolizing vibrancy, freshness, and the traditional taste of ketchup.
Whey Sauce (Kashk) – A rich navy blue background that conveys tradition and trustworthiness, contrasted with fresh green mint and creamy white tones, highlighting the uniqueness of this regional product.
Mockups
Posters
The posters serve as advertising tools for supermarkets, trade shows, and digital campaigns. They demonstrate how the redesigned identity translates seamlessly from packaging to marketing collateral, giving the brand a professional, export-ready look.
Reihandesign 